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Although it’s one of his most memorable songs, Lionel Richie famously thought this refrain was corny at the start. 

“I actually went into this tuy nhiên not liking the song,” he told CTV News. But as he penned the lyrics, something clicked. “I fell in love with the song.” His fans felt the same – it peaked at the đứng top spot on three Billboard music charts.Bạn đã xem: Loinel richie hello, is it me you're looking for lyrics

It may be a ballad about a lovelorn soul who can’t find the right nội dung – erm, words – to express themselves, but we think it’s so much more. 

In fact, teams can learn about their sales content from Richie’s 1984 hit.

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‘Cause I wonder where you are

Think about all the places your content lives. Count everything in your shared drive, your intranet, your content management system, your knowledge database, your single-purpose applications, inside your reps’ heads… everything.

On average, a rep needs to use about six sales tools to bởi their job, but that number often reaches 11 or more. Searching through all that information takes time too – about 43 hours per month, according to Aberdeen. That’s a lot of waste, especially when reps only have three to lớn five minutes khổng lồ make an impression with a prospect.

That’s why it’s so important to make content accessible through one place, lượt thích your Playbooks™. So the next time your reps are on that important call, they know exactly where khổng lồ go lớn find the nội dung they need khổng lồ move the giảm giá khuyến mãi onto the next step.

And I wonder what you do

We all want our content to vị something. We create it lớn help us be more effective sellers, make an impact, và making sales. But if we don’t create the right content, or if we aren’t measuring it against our KPIs, we can’t expect lớn see results.

While we can’t give you specifics on how lớn evaluate your content – it’ll be pretty specific to your business – we can recommend you ask reps what pieces they use the most, which pieces have the most impact, & where there are gaps. Create more of what’s working & lose the rest.

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Are you somewhere feeling lonely, or is someone loving you?

Here’s a shocker for marketing teams, but a run-of-the-mill fact for sales teams: most sales content created by sale sits unused, lớn the tune of 60 to 70%. In other words: it’s feeling pretty lonely.

Obviously, creating content that never gets used is a huge resource sink, but it’s a solvable one. A good first step? Bringing sales and sale together khổng lồ understand each other better. After all, you giới thiệu many of the same goals, even if you approach them in different ways.

There’s likely quite a bit of overlap between the marketing funnel, your sales funnel, & your buyer journey. That’s another great place to start – looking for those similarities and creating content that maps khổng lồ each stage.

Tell me how to lớn win your heart, for I haven’t got a clue

We think a lot about finding the right nội dung at hoanghaistore.com. From shared drives lớn knowledge-sharing platforms to lớn no organizational structure at all, we’ve seen it done well – and not so well.

What makes a solution stand out? A few things:

It prioritizes tìm kiếm over searching. Rather than asking reps khổng lồ navigate the wild blue yonder of your content management ecosystem (or lack thereof), they should be able to lớn access it from one port of entry. Plus, entering a tìm kiếm term & surfacing a result takes a fraction of the time that it takes to sort through folders.It plays nice with your other tech. That one point of entry thing? A solution works best when it can reach into the services you’re already using lớn pull information, so reps don’t need khổng lồ switch between windows. It remixes knowledge. No two searches look the same. That’s why reps should be able to find those key objection handling tips whether they’re searching by industry, khuyến mãi size, format or location. & with robust integrations, this can happen without duplicating nội dung or changing the source.

With the right nội dung solution, you’ll finish your tuy vậy much lượt thích Lionel Richie did with Hello: “Let me start by saying, I love you!”